TikTok has evolved from a video-creation app solely for users to express their creativity to marketing and advertising since its inception in 2018. TikTok is the most popular new social media trend, with over 1.5 billion downloads and 500 million active monthly users on the App Store and Google Play. The majority of Tiktok users are between the ages of 16 and 24, and nearly 90% of all Tiktok users are under 50 age group. There are 15- and 60-second user-recorded videos that are viewed and shared, but some people prefer to download video TikTok.
If you own a business, chances are you will use social media for marketing purposes at some point. Around 4 billion people are expected to use social media globally by 2022, which continues to rise year after year. Let’s look at how Tiktok, like other social media platforms, can help you promote your business.
- Aware of your target audience
TikTok’s appeal to businesses stems from the platform’s large number of active users. You can target an audience ranging from teenagers to people under 50 age. TikTok enables brands to engage with users through short, bite-sized video clips. Brands have set up accounts on the TikTok platform in the last year to find and connect with consumers, as well as for promotional purposes.
If your product is based on customers under the age of 50, this could be the best platform for you to reach out to them. People enjoy watching Tiktok videos, and connecting with them based on their preferences will improve your brand’s promotion.
- Make entertaining content
Even if your brand is not well-known, you can effectively market it to use TikTok. Tiktok is a platform for fun and creative videos, so you should build the video with this concept in mind very well. One of the simplest and least expensive ways to promote your business is to use TikTok funny and creative content. The platform caters to a young demographic of creatives who prefer to watch and want to download video TikTok for fun and entertainment.
- Take advantage of the hashtag challenge.
Nobody is resilient to the hashtag trend, whether on Instagram or Twitter. Similarly, starting a hashtag challenge is another way to promote your business on Tiktok. You can use this kind of challenge to encourage users to create videos using your product hashtag.
TikTok is an excellent platform for capturing the attention of your company’s younger target audience. Use the intelligent plan to make sure that your goals are precise, meaningful, implementable, relevant, and responsive.