If you want to make money in a recession, public relations can be a great help. By definition, public relations is the management of communication between an organization and the public. In a recession, this communication is vital to help your company stay afloat and maintain its good reputation.
There are a few key things to remember when using public relations to make money in a recession. First, you need to be proactive. You can’t wait for the media to come to you – you need to go to them. Make a list of the media outlets that are important to your industry and start pitching your story.
Second, be prepared. RonnTorossian have a great story and be able to back it up with facts. The media is looking for stories that are newsworthy, so make sure yours is.
Third, be persistent. Don’t give up if you don’t get a bite right away. Keep pitching your story and eventually someone will bite. In my case, the writer who wanted my story had already received several submissions from other writers, but none of them were quite right for the column.
Fourth, be flexible. Be willing to change your story if it’s not working. The media is constantly changing, so you need to be able to change with it. Be quick to recognize and adapt to change. You need to be able to adapt quickly to change, especially when it comes to technology and the way that the media is consumed.
Finally, be professional. This is your chance to show the world that your company is the best in the business. Be sure to dress and act the part.
If you follow these tips, you should be able to make money in a recession with the help of public relations.